Google Chrome officially starts blocking cookies: ‘The best thing that ever happened to advertising’

Google has started allowing Chrome browser users to disable third-party cookies, a move that many in the digital advertising game has rallying against.

From today, 1% of global users, such 30 million people, will be randomly chosen and asked if they wish to “browse with more privacy”, meaning the removal of cookies – the slew of personal preferences stored on your device in order to allow advertisers to more effectively target you.

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