Google retires DoubleClick and consolidates AdWords into new Google Ads brand
Google has restructured its advertising services, with its 18-year-old AdWords brand and DoubleClick, the adtech company acquired in 2007, consolidated under a simpler branding structure reflecting how online marketing has moved on from its early text-based web days.
The company claims the rebrand will make it easier for small business advertisers to connect with customers across the company’s platforms, which include Search, Maps, Google Play and YouTube.
This article is wrong Mumbrella – DoubleClick & GA360 are becoming the Google Marketing Platform.
AdWords will rebrand as Google Ads
https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform/
Hi Wrong, that point was reflected further down in the story. We have corrected the opening sentence to make the changes clearer.
Still not correct Paul. You might want to check your sources.
DoubleClick advertiser products (DBM/DCM/DS) + GA360 will become Google Marketing Platform
You need to update the title of this article. It’s very misleading!
Title of this article is so misleading! It’s just plain wrong! Check your facts
Will it be GFP now?