Google introduces new tool to expose hidden ad tech fees

July 27, 2022 8:00

Google, whose parent company Alphabet just released its Q2 earnings, has created Confirming Gross Revenue, a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager.

The publisher can use the new Revenue Verification Report to see the aggregate gross revenue received from a specific buyer.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Confirming Gross Revenue Display & Video 360 Google Google Ads Manager Rachida Murray Revenue Verification Report

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Google introduces new tool to expose hidden ad tech fees

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