Google is online world’s most talked about brand

Tim Burrowes

October 22, 2009 4:10

Google is the most talked about technology brand in Australian social media, while Whirlpool is the most significant forum in the space, according to new research published today.

The Edelman study of the technology sector, the Australian Digital Brand Index, covered 588 online channels including blogs, fora and online news sites.

Google was the most discussed with 13,617 mentions. Then came eBay (11,222) and Telstra (10,962).

Meanwhile, the study described the technology forum site Whirlpool as by far the most significant with 46,355 posts that mention technology brands. Next, a long way, back was the eBay forum (9,854) and Overclockers (4,726) .

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.