Google joins the AI shopping race with exclusive discounts
Three example screenshots showing Direct Offers in action (Google/Mumbrella)
Google has become the latest technology giant to use AI-powered search to funnel consumers directly to checkout, allowing brands to offer exclusive discounts within AI Mode.
The discount AI shopping follows similar moves by OpenAI and Microsoft. Known as “Direct Offers”, Google’s pilot scheme means consumers don’t have to visit a retailers site at all.
The scheme is currently only available to US retailers. However, Google said it would aim to expand globally “in the coming months”, alongside rolling out other features including related products, loyalty schemes and “custom shopping experiences on Google.”
