Google launches Accelerated Mobile Pages in move to drive faster content
Google has joined Facebook and Apple’s race to speed up the mobile web with the launch of a new project aimed at helping publishers accelerate load times.
The Accelerated Mobile Pages Project, announced overnight, will allow publishers to cache content on Google’s servers, which means users around the world should see pages upload to their device almost instantly.
The project also aims to support subscriptions and paywalls. So far 26 publishers, covering 42 publications, have signed up to integrate AMP , including the Washington Post and the Guardian.
The Goog is concerned that the ad blockers will force content to go behind the paywall.
Not only will the Goog lose ad revenue, they will also lose content and their results/answers will become stale and they won’t be able to “collect” it and then serve it themselves….
What better way to get around this than have all the content (and ads) actually served by Goog themsleves.
@ Thomas. If the result is a far quicker page load, so I can access content immediately. Plus the advertiser actually has their advert seen; then win win!