Google, Mercedes-Benz Vans and more confirmed as Automotive Marketing Summit – Melbourne returns

November 20, 2019 10:12

Mumbrella’s Automotive Marketing Summit – Melbourne is set to return on March 17, two days after the Australian Formula 1 Grand Prix, with speakers from Google, Mercedes-Benz Vans and The Destination Group already confirmed.

Google’s industry head of automotive, Sean McDonell, will use research conducted by Kantar TNS and Google to explore how businesses can harness digital and dominate any pre-purchase research conducted by potential customers.

McDonell will discuss how to harness digital and dominate pre-purchase research

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

automotive Automotive Marketing Summit Melbourne Destination Group Google Kantar TNS Mercedes-Benz Vans resarch RMIT

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Google, Mercedes-Benz Vans and more confirmed as Automotive Marketing Summit – Melbourne returns

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