Google to offer users mute button for annoying reminder ads

January 27, 2018 10:28

Retargeted ‘reminder’ ads can expect to see a drop in reach with Google’s announcement of a ‘mute button’ that will let users choose the reminder adverts they don’t want to see.

In a post yesterday on Google’s Keyword Blog, the company’s group product manager for data privacy and transparency, Jon Krafcik described how the feature will work and why it was needed.

You visit Snow Boot Co.’s website, add a pair of boots to your shopping cart, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co. might show you ads that encourage you to come back to their site and buy those boots.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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