Google to predict what consumers will buy and where by using cross-device measurement

May 24, 2017 11:18

Google has upped the stakes by linking YouTube views and other searches directly to retail store visits, in a move it claims will enable it to accurately predict when people will walk into a store to make a purchase.

The development aims to showcase the link between online advertising and in-store purchases.

Google has also announced store measurement will be linked to YouTube to measure store visits on the back of people having seen video.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Antony G 24 May 17

I assumed they were already doing this.

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Stuart 24 May 17

“Google said the new systems will continue to protect privacy”

Hilarious.

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Google to predict what consumers will buy and where by using cross-device measurement

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