Google revamps ad policies in fight against fraudulent and misleading ads

March 14, 2019 6:15

Google have announced a new suite of tools to help advertisers comply with the online ad giant’s ad policies as the company deals with the spread of online ad fraud and increasing scrutiny of its market dominance.

The latest additions to Google’s policy manager include a tool allowing advertisers to review their campaigns against the company’s rules and appeal against adverse rulings.

Google’s Scott Spencer: “We’re working to make it easier for advertisers to ensure their creatives are policy compliant”

Google’s rolling out of the new tools, expected to be in place next month, come as the company claimed it had taken down 2.3bn bad ads internationally.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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