Google’s most searched ad in 2011 is Strongbow
The term “Strongbow ad” was the most searched ad related term on Google in Australia this year.
The search engine said the term was popular because of the music in the Strongbow ad ‘Summer blosson’, by Clemenger BBDO Melbourne, which featured the popular track Young Blood by Kiwi rock band The Naked and Famous.
The appeal of brand endorsee Rachael Taylor explains why Bonds ads are the second most searched, according to Google.
The third most searched ad term was for Telstra, which unveiled its new brand positioning in September.
“When people love the ads they see, they will actually seek them out online. For advertisers the implications are clear. If you create ads with compelling or surprising content you can reach a broader audience than with just a TV flight. People will actively watch your ads online and share it with their friends and family.”
The most searched for brand in 2011 was Commonwealth Bank – which was also the most searched for brand last year. AFL was the second most popular brand term.
Google’s ‘brand zeitgeist’ survey results
Top searches for ads, 2011
1. Strongbow ad
2. Bonds ad
3. Telstra ad
4. AAMI ad
5. Toyota ad
6. Coles ad
7. Old Spice ad
8. Target ad
9. KFC ad
10. Nikon ad
Top searches for Australian brands, 2011
1. Commonwealth Bank
2. AFL
3. ANZ
4. Virgin
5. Westpac
6. ABC
7. Telstra
8. Qantas
9. Optus
10. nab
Top searches for shopping brands, 2011
1. eBay
2. Harvey Norman
3. Woolworths
4. Kmart
5. Coles
6. Target
7. Trading Post
8. JB Hi Fi
9. Good Guys
10. Big W
Fastest rising searches for shopping brands, 2011
1. ASOS
2. Costco
3. Zara
4. Vans
5. eBay America
6. Victoria’s Secret
7. eBay Australia
8. Etsy
9. Lorna Jane
10. Urban Outfitter
I can’t stand that Strongbow ad!!! Why do advertisers think everyone in Australia is a hipster from Bondi???
50% of the top searches for Aussie brands are lazy people looking for their internet banking account login page
“The appeal of brand endorsee Rachael Taylor explains why Bonds ads are the second most searched, according to Google.”
Um, I searched it for a COMPLETELY different reason… 😛
@Rob T – But Strongbow is soooooooooo mainstream. I also liked the Naked and Famous before they were famous.
Really Rob and Generic! – obviously strongbow are doing something right…don’t be jelous because your don’t understand the power of music and pop culture.
I have never seen the strongbow ad. weird.
Hey Paul – Nice try Strongbow Marketing Executive
You tell them Paul! Stop being so gellis guys!
Wow…what a boring top 3. What happened to searching for ads with some cool animations or special effects? That something the USA still do well, especially around the superbowl (which is coming up soon…go 49ers!).
The Telstra ad is probably searched for because most people go “what the….was that??” when they see it
Further to the spiel above, when people hate an ad due to a catchy jingle, they will tell their friends who will search it so they can judge for themselves, for example – Coles and AAMI!
For ‘The appeal of brand endorsee Rachael Taylor’ please read ‘The appeal of brand endorsee Rachael Taylor’s bum’
let’s read between the lines here
Top searches for Australian brands, 2011
1. Commonwealth Bank – netbank
2. AFL – footy scores
3. ANZ – net bank
4. Virgin – flight booking
5. Westpac – net bank
6. ABC – news
7. Telstra – bills
8. Qantas – flight booking
9. Optus – bills
10. nab – net bank
So 10 out of 10 are for utility not for ‘brand discovery’
Well I think it the most searched for because people wanted to confirm that Strongbow obviously doesn’t get how Apple trees work; if there is flowers on the tree it’s way to early for apples…
Other than that some very interesting results, but admittedly I think the “Old Spice ad” result should be a lot higher, and I agree with Chris; based off these search results most Australians seem to have pretty bland tastes when it comes to ads.
I’d like to see the ads search results on YouTube as well though. Anyone know how to get them?
That Telstra ad is pretty damn amazing. Rainbow Colours?