Google’s new Ad Settings tool is a positive step for the digital marketing industry
With ad transparency a hotter topic than ever before, G Squared’s Olivia Setiawati dissects what the changes mean for digital marketers.
Ah, ad tailoring. We meet again.
Since 2009, Google has maintained a central dashboard for users to find out more about the ads they were been served. This was an effort to dispel any privacy concerns about its advertising model. For the most part, they’ve been fairly successful in the space with the ability to mute non-relevant ads, offer basic information about why you are seeing a particular ad and other useful content made readily available to each user.
Welcome to Google’s new ad setting tool
In light of recent GDPR compliance regulations, Google has worked to further step up ad transparency for both its advertisers and users. The search giant announced it had launched updates to its Ad Settings tool, making it even easier for users to understand why particular ads are being served to them. The new Ad Settings tool displays numerous factors that have contributed to why the user has been served a specific ad.
If I had a penny everytime an agency person says ‘skewed data’ without actually understanding how to work out any skewness.