So what do Google’s product launches mean? Experts give the low down on the search giant’s tech innovations
Industry leaders have run the rule over Google’s raft of hardware launches as the search giant looks to take the technology battle to Apple and Samsung.
We asked Streaker chief technology director James Bush, Group M Australia head of mobile Venessa Hunt, and founder of mobile agency Millipede Wil Monte for their views on how and why Google has moved into the space – and just how good are the products?
Why is Google interested in getting into the tech space by creating its own devices?
Good summary.
I did like the fact that Google enabled other companies (some who appeared to be out of the mobile game), the chance to come back, by building Nexus phones. It helped to revitalise their businesses and offered choice and competition. By pricing their own phone low however, well as a consumer I can’t argue with Google’s new offering. I have used Samsung, Motorola and currently Huawei and have been hugely impressed with Nexus. It is interesting recently how many co-workers and friends are moving to Android, (from Apple / IOS). – Is that just me or are others witnessing this too?
‘Google Now’ is getting better and over time the digital assistance that I receive has slowly crept up on me; it really does help me manage my time, appointments, predict weather, traffic, find my car and highlight notable, pertinent info that I really desire and find useful.
Google’s volley into reviews is growing ten fold. Public user names, which are aligned with the same user on YouTube, G+ and Gmail (whole Google Account). Watch this space in terms of the social element here, surely this could have huge implications down the road. How useful and quick are Google’s reviews to load? How easy is it not having to click in and out of yet another app; I want instant and I get that with Google. (I liken this review grab a little like the algo changes over the years. Cutting out the middle men and enabling direct businesses and users to interact more easily. #userfirst – every time.)
It will be very interesting to watch Amazon and Facebook in this space. Can they gain any traction? Google is looking very healthy.
The only risk I can see is that with Nexus, if somebody didn’t really like a certain handset, well you could, (in part), blame the manufacturer… If this latest phone has a bug, or something unattractive about it; Google gets the blame.