Government campaign tackles STIs during holiday season

Tim Burrowes

January 4, 2010 10:32

STI ad The Government has launched the latest phase of its national ad campaign aimed at reducing the rate of sexually transmissible infections.

The $1.40m campaign has been launched to coincide with the New Year and holiday season of parties and particularly targets young people who have unprotected sex.

The ads encourage people to talk about STIs, not be ashamed if they have it and to seek treatment.

The latest push will also target young Aboriginal and Torres Strait Islander people living in outer regional and remote communities with locally-tailored messages. Links will also be provided to health services within or near those communities.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

Advertising government

4 COMMENTS

Stuart Sheridan 4 Jan 10

Be nice to see a tongue in cheek follow up on this by Mitsubishi: “don’t get caught with an STi, make sure your man drives Evo”….or something….

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test 4 Jan 10

eewtwetrwe

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GORGAN 4 Jan 10

How unfortunate for the girl who’s face is now plastered across the country with ‘STI’ written next to it.

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Long time listener, first time caller 4 Jan 10

Haha. Remember the ‘To violence against women, Australia says no’ ads? I remember rocking into work one day and seeing this new guy and walking straight up to him saying ‘Hey man, don’t I know you?’ Ahhh no. No you don’t…

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