NRMA Insurance wins ad stoush against AAMI
The advertising watchdog has upheld a complaint NRMA Insurance has made against AAMI’s “It’s unlucky if you’re with NRMA” ads.
The Advertising Claims Board, part of the Advertising Standards Bureau and which resolves disputes between competitors, ruled that the AAMI ads contravened the Australian Association of National Advertising Code of Ethics because they were:
- Misleading or deceptive or likely to mislead or deceive; and
- Contain a misrepresentation which is likely to cause damage to the business or goodwill of a competitor.
The outdoor ads, which had been adapted to different Sydney suburbs carried copy such as: “AAMI just lowered car insurance prices in the Eastern Suburbs. Switch now and you could save.”
The ACB has now asked AAMI to discontinue the ad campaign.
