Government ‘No Visa’ campaign draws fire for being politically motivated

boat asylum adThe Federal Government’s new ‘No Visa’ campaign is drawing from criticism from media buyers, politicians and political activists alike, who say the Government has launched a politically motivated campaign funded by taxpayers ahead of the upcoming federal election.

The first two days of the national campaign which so far features print and radio advertisements, apparently declaring to asylum seekers arriving without a visa by boat: “You won’t be settled in Australia”, is estimated by media buyers to have cost taxpayers up to $400,000. However the media schedule for the campaign appears to be targeting middle Australia rather than asylum seekers.

“The average government campaign is four weeks and will extend over print and digital,” said a senior media buyer. “For just a weekend campaign across the five News Corp metro newspapers you’re looking at at least $200,000, the ads in Fairfax will be another $120,000. So at least $320,000 in just two days.”

“Once you go regional and radio it becomes a lot more murky but the general rule is you add 25-30 per cent on top of what you spent on metros, so at least another $100,000.”

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