GPS isn’t the answer when it comes to location-based marketing
With GPS still only accurate to 10 meters and failing to account for height, marketers need to start figuring out novel ways of implementing their location-based marketing strategies. PoweredLocal’s Gary Tramer explains.
The other day I was in a bike store in Melbourne buying replacement tyre tubes. At the point of purchase the manager asked me: “What’s your postcode?”
In the era of location-based marketing, some might think this is pretty lo-fi way of extracting information about the business’ customer base, especially with Amazon moving in.
In fact, the data underpinning much location-based marketing remains poor enough that asking a customer ‘what’s your postcode’ is still effective. Meanwhile, Amazon doesn’t have a bike store for me to walk into.
This is either an advertorial (shame!) or someone at Mumbrella has dropped the ball on letting free plugs through.