GPY&R release colouring book suitable for children who have everything
Creative agency GPY&R Melbourne has published the Bottom Drawer Colouring Book which is a series of advertising sketches researchers didn’t like.
The agency has compiled a series of advertising sketches that didn’t make it out into the real world to produce a colouring book “perfect for that nephew who already has a PS4, iPad Air and a military grade drone”.
The book has been printed using 100 per cent recycled paper and “recycled concepts”, it features over 50 pages of rejected concept stores and can be purchased at select bookstores or online at thebottomdrawerbook.tumblr.com.
