Graffiti artists spray Kings Cross billboard for STUDIO’s Work of art series

SBS’s newly rebranded arts channel STUDIO – formerly known as STVDIO – has turned to graffiti to promote its new American reality series Work of art.

Local street artists Beastman and Jumbo were recruited to spray a prominent site at Sydney’s Kings Cross on Saturday. Traffic was diverted while the duo went to work.

The new series is to run on Wednesdays at 8.30pm from 14 March on STUDIO.

The billboard takeover was devised by STUDIO with activation by experiential agency PLAY Communication.