Toys ‘R’ Us ad campaign pushes ‘Join the fun’ message
Toys”R”Us has launched a new ad campaign encouraging children to “Join the Fun”.
Created by Good Eye Deer, the ads feature kids in fancy dress competing in dance offs in the store.
Jessica Donovan, national marketing manager at Toys”R”Us, said the campaign celebrates the power of children’s imagination.
“As a business that is influencing our community, we always aim to look to the future as a brand. We understand the importance of paying attention to the attitudes of the younger generations. We want to challenge stereotypes, embrace diversity and champion individuality.”
Credits:
- Agency: Good Eye Deer, Sydney
- Video production company: Good Eye Deer, Sydney
- Campaign Creative Director: Gavin Banks
- Campaign Producer: Olivia Olley
- Campaign strategist: Brian Daly
- Choreographer: Debbie Ellis
- Stylist: Sophie Hart
- Art director: Lucy Adler
- Camera: Gavin Blyth
- Gaffer: Peter Bushby
- Grip: Glenn Day
- 1st AC: Jesse Banks
- Editor: Gavin Banks
