Grays launches biggest campaign to date with Entropico and Bounce Creative

September 4, 2020 1:45

Grays has launched its biggest campaign to date, rolling out the tagline ‘It pays to sell with Grays’ across a series of ads driven by catchy jingles.

The omni-channel campaign, delivered in conjunction with Bounce Creative and Entropico, uses the pain points of selling big-ticket items to promise a better experience with Grays.

The campaign was born from almost 800 pieces of customer research and focus groups, in addition to extensive testing of several concepts in the market. Head of marketing and ecommerce, Natalie Ashes, said the platform has seen an increase in use during COVID-19.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics