Great Southern Bank and Seven sign Big Bash cricket sponsorship deal

December 14, 2021 9:53

Great Southern Bank has secured a new broadcast cricket sponsorship agreement with the Seven Network and is launching a $50,000 Cash Bash competition for Big Bash fans nationally.

The bank told Mumbrella the agreement aims to provide access to its core audience of 25-44 year-olds over summer across linear television, 7Plus, in-game and integration opportunities.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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