Seven strengthens 7REDiQ offering with more data and content partners

October 12, 2021 1:52

Seven West Media announced at its upfronts today new data partnerships with Car Expert, Cricket Australia, Equifax and Supercars, adding further capability to its audience intelligence platform 7REDiQ.

Seven’s data partners for 7REDiQ to-date include Flybuys, Carsguide, Weatherzone, LandmarksID, Ticketek and Mastercard.

Seven West Media chief marketing officer, Charlotte Valente, said: “Our continued investment in data and dynamic insights gives brands a critical way to understand where their target audiences are and what moves them to action.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.