Seven to offer CTV targeting with new Flybuys partnership

Seven West Media (SWM) has announced a new partnership with Flybuys that will allow it to offer targeting across Connected TV (CTV) services for marketers for the first time.

The deal with the data division of the loyalty program – Unpacked by Flybuys – will see Flybuys aggregated audience segments connected with CTV audiences using 7Plus.

Specifically, Seven and its strategic data partner TEG Analytics, will connect Seven’s six million unique first-party audience identifiers (SWM-iDs) with the data of more than eight million Flybuys members.