CTV

Are you paying for the right kind of attention? 1

5 factors that will drive the adtech industry in 2023 1

Attention-grabbing ads are vital to performance, but context is key as consumer concerns about misleading content surge

Nine’s Upfront TV: 9Now refreshed, live sport goes full HD, shoppable interactive ads on CTV

GroupM’s Finecast to use header bidding to improve CTV campaign buying in deal with SBS and Xandr

Magnite expands CTV with Samsung Ads; launches programmatic offering for AVOD service

Australian viewers prefer the CTV ad experience over linear TV, IAS finds 1

Samsung Ads Australia overlays Experian data to unlock greater audience targeting capabilities for advertisers 1

Data collaboration will drive CTV growth this year

Magnite launches Live Stream Acceleration to help publishers monetise live CTV programmatically

MiQ predicts programmatic to increase to 90% of spend by 2025

Samsung Ads gears up for regional growth with trio of senior hires

EngageTV campaign focuses on benefits of CTV for marketers

Seven to offer CTV targeting with new Flybuys partnership

MiQ continues CTV push, buyers remain concerned over measurement

Significant opportunity for buyers in CTV market, says Xandr report

Community TV given stay of execution with broadcast licences extended until end of the year 1