News

Significant opportunity for buyers in CTV market, says Xandr report

Zanda Wilson

February 4, 2021 4:30

Ad tech company Xandr has launched a global first CTV guide, looking at the opportunities and challenges that connected TV presents for advertisers and media buyers.

‘Advertising’s Creative Canvas: Xandr CTV Guide 2021’ explains the advanced market Australia finds itself in with regards to CTV, and provides information to make it easier for advertisers to buy across a range of services.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Amazon Prime Apple TV BVOD connected TV CTV Netflix Nine Seven Stan Ten Tom Dover Xandr

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