Nine’s Upfront TV: 9Now refreshed, live sport goes full HD, shoppable interactive ads on CTV

September 14, 2022 4:50

In an Australian first for BVOD platforms, 9Now will put users in control of their viewing experience, offering a converged experience combining the simplicity of broadcast TV with the convenience and interactivity of digital, Nine announced at its 2023 Upfronts today.

The viewer-focused upgrade to 9Now will include a new homepage that allows users to dive straight into the live content stream; a “start over” option that takes viewers back to the start of any live program; personalised household profiles and a new discover page; the introduction of new 24/7 Free Ad-Supported Streaming TV (FAST) channels with exclusive additional content; and interactive advertising experience on connected TVs (CTV) – all offered live in full HD.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

9Now ad offering Bec Haagsma BVOD connected TV CTV Darren Wick FAST Free Ad-Supported Streaming TV Hamish Turner Nine Nine Upfront 2023 Stella Lauri Total TV Total TV buying WIN Tasmania