Seven looks to data and CTV to boost ad revenues in 2021

December 16, 2020 8:42

The Seven Network is gearing up for what will be a year of extra data and more analytics for advertisers in 2021.

“We have accelerated our data road map considerably in the past six months,” said chief revenue officer, Kurt Burnette.

Earlier this year the network launched the customer data platform 7REDiQ, in partnership with TEG Analytics, and according to Burnette, the platform is delivering.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.