Great Southern Bank launches first campaign since rebrand from Credit Union Australia
Great Southern Bank has released its first brand campaign since rebranding from Credit Union Australia this month.
The ‘Happily Clever After’ campaign seeks to reposition Great Southern, and to appeal to a younger audience, after a survey found 70% of Australians aged between 18-29 had no idea what a credit union is.
Following the rebranding, which was carried out by Growth Mantra, creative agency Richards Rose won Great Southern’s account, tasked with creating a campaign that aptly fit the new branding, strategy and identity.
