Grey’s Ripple Effect safety ad and Leo Burnett’s flood rum win Integrated Lions at Cannes

Tim Burrowes

June 26, 2011 5:30

Transport Accident Commission’s “Ripple Effect” anti-speeding campaign, created by Grey Melbourne, and Leo Burnett’s Watermark rum for Bundaberg to mark the Queensland floods, both won Integrated Lions on the final day of the Cannes festival.

The Ripple Effect told the powerful story of Luke Robinson’s death from 26 different people’s perspectives, including his family.

According to Grey’s bronze Lion-winning entry:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Anne Miles 27 Jun 11

Great job by Grey. They do this level of work on this account consistently. Congrats to everyone.

I use Grey’s TAC account as a case study on what it takes to work together collaboratively for a great creative result often. Awards are not the motivator but there sure keep coming.

Congrats once again.

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