Grievance sends media trust to bottom: Edelman

Hal Crawford

March 18, 2025 9:19

The media has received a reputational hammering and even government is now seen as more ethical and competent in Australia, according to a long-running trust study.

The 2025 Edelman Trust Barometer, released today, rated media as the most incompetent and unethical institution, behind NGOs, government and business. It also found that 68% of Australians believe journalists purposely mislead people.

Media now sits below government in trust and competence (Edelman)

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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