Grill’d pledges to solve Australia’s problems, just as it has fixed its salad menu

‘Healthy’ burger brand Grill’d has launched a campaign to introduce its new salad menu.

An in-store poster campaign sees the brand joke that it will attempt to ‘fix’ local problems in Melbourne, Sydney, Perth and Gold Coast, just as it has fixed its salads.

“We’ve listened to our customers, and upgraded our salad range to offer another option across all of our restaurants,” said Grill’d founder Simon Crowe. “With summer approaching we can now say we offer a great-tasting and satisfying alternative to complement our popular range of burgers. We now have something for everyone.”

An execution running in Gold Coast says the next problem it will fix is ‘Toolies’ while in Perth the brand promises to get onto mining magnate Gina Rhinehart’s will.

The campaign was devised by Vice’s creative arm Virtue.