Group M launches addressable TV agency Finecast in Australia
WPP’s media investment group, Group M, has launched its addressable TV agency Finecast in Australia, naming Group M’s VP of media and activation at [m]PLATFORM Brett Poole as its managing director.
Australia is now the agency’s second market globally, after initially launching in the UK one year ago. There, it works with advertisers across industries including automotive, retails, banking and FMCG.
Brett Poole and Mark Lollback at the Melbourne launch of Finecast
The ‘household device’ comment is v clever.
Sounds no different to any other modern media agency, except that all they do is the tiny amount of CUTV available, and none of the other stuff you need in the media mix. Waste of time.
Arbitrage for OTT?
Reading between the lines, we have added household data segments to a DSP.
Plista Round 2 – fight
Broadcasters struggle to fill their OTT supply due to device-based constraints from the OEMs (not demand) and they want to build an agency around it? What value could they possibly add? No OTT-specific data, tech or content. A new WPP brand to pick up the declining Xaxis margins? Look out Broadcasters!