News Opinion

GroupM predicts global advertising recovery led by digital growth of 8.2% in 2020

December 7, 2020 4:10

GroupM’s latest Global Media Forecast, titled ‘This Year Next Year’, suggests that the advertising market will end up better off in 2020 than previously predicted.

After a June forecast of an 11.9% global decline, new figures suggest that the market will only fall 5.8% this year on an underlying basis, and excluding US political advertising.

GroupM Media Trends Forecast

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
ad spend Australian Economy digital advertising Global Ad Market Global Media Forecast GroupM Mark Lollback
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.