GroupM trading platform Xaxis launches programmatic radio exchange
Xaxis has launched an exchange to trade programmatically on radio for the first time following the launch of Triton Digital and Southern Cross Austereo’s partnership last week.
The release:SYDNEY, (4 June 2015) – Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads.
Created through a strategic partnership with Southern Cross Austereo (SCA) and Triton Digital, Xaxis Radio enables advertisers to buy digital audio ads at scale across the Southern Cross Austereo (SCA) network as well as a number of other digital audio publishers via Triton’s a2x® premium digital audio exchange.
Xaxis Radio is fully integrated with Turbine, Xaxis’ next-generation data management platform (DMP) that allows advertisers to reach highly targeted and unique audiences in real-time. The use of this audience data combined with the same targeting insights already utilised in radio, enabled via a truly programmatic solution, is an exciting advance for the audio industry.
