GroupM’s OpenMind wins Nestlé media pitch

April 3, 2024 1:44

Nestlé Oceania has appointed OpenMind powered by GroupM as its new media agency for Australia and New Zealand, following a comprehensive tender process as part of its global media transformation.

The bespoke agency will hold media responsibilities for Nestlé’s portfolio of brands including KitKat, Allen’s, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.

OpenMind is described to “bring together the collective brilliance that exists across WPP and GroupM”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Aimee Buchanan Anneliese Douglass GroupM Media agency Nestle Nestle Oceania OpenMind OpenMind powered by GroupM pitch

4 COMMENTS

Mike 3 Apr 24

Weird that GroupM have gone though such a process to merge so many agencies, and now have launched a new one.

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@Mike 4 Apr 24

They arent really its just Mindshare.

1 Like

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Mike 4 Apr 24

Why not just say Mindshare then?

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Anonymous 4 Apr 24

Does mindshare still have Kellogg and KCA? If so is openmind just another conflict agency brand?

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GroupM’s OpenMind wins Nestlé media pitch

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