Santa reads heartbreaking Christmas wish list in new commercial for Youth Projects

Homelessness charity Youth Projects has launched a new campaign featuring Santa reading a heartbreaking letter from a young girl which aims to highlight the plight of some of Melbourne’s young people who live a life that none of them plan or seek.

The commercial, ‘Sad sack’, created by  Sydney agency Grown Ups has Santa reading a Christmas wish list from a girl called Rose detailng a life marked by abuse and homelessness.

The commercial ends with the tagline ‘No one wishes for a life like that, Youth Projects are helping our young people get back on track’.