Gruen Transfer returns tonight
The Gruen Transfer – the show that reintroduced the advertising world to the Australian public – returns for its second series tonight.
The episode – airing on ABC 1 at 9pm – features the return of Leo Burnett’s Todd Sampson and GPY&R’s Russel Howcroft as the regular pundits, plus copywriter Jane Caro and Smart’s Dan Gregory tonight.
The first half features an in-depth analysis of Tourism Australia’s strategy, while McCann Melbourne and Marketforce Perth do battle in the unsellable pitch to promote a local nuclear power station. The panel also analyses an ad made by Three Drunk Monkeys for Foxtel, and alternative endorsements for swimmer Michael Phelps folowing his pot-smoking expose.
If the show’s ratings are to emulate the first series, it has a lot to do. Last year, the first show gained nearly 1.3m viewers.
This was just recommended to me by a friend. I will definitely watch tonight’s show with great anticipation. I reckon’ anything to do with Leo Burnett gotta be good.
Mumbles, you’re becoming more and more like a blogger every day with your terrible typing mistakes.
Gruen Transfer available on podcast tomorrow morning for those of us who don’t watch TV. =P
Looking forward to seeing the show tonight, have missed it and reduced myself to buying the DVD of the first series. One small point, it was a Tourism Queensland campaign, not Tourism Australia.
Hi Glenda,
Thanks for your comment. It’s well worth a watch tonight.
I’ve been fortunate enough to have seen a sneak preview of this evening’s show. It is mainly TA, rather than TQ – it features the Baz Luhrmann stuff shot around the time of the Australia movie, and talks about the old Paul Hogan stuff, plus what Tourism Australia should do next.
And Zac/ iGen – although you may jest, the typing mistakes part is uncomfortably true nonetheless. However I do have a sign over my desk that reads “never wrong for long”.
Cheers,
Tim – Mumbrella
There you go Tim, we Queenslanders can think only of ourselves