GSK expands its relationship with White Grey

GSK has expanded its relationship with creative agency White Grey, appointing it as digital and social agency of record.

White Grey has been working with GSK for two decades and is the lead agency for its Panadol brand. The agency’s new remit will extend across multiple brands and include strategy, information architecture (IA), customer experience (CX), user experience (UX), communications, digital and social.

GSK has been working with White Grey for two decades

White Grey has also been briefed with driving Panadol’s brand awareness, engagement and sales through transforming its marketing ecosystem.