Guardian Australia offers to match advertiser spend with credit, addressing shrinking budgets

Guardian Australia has announced that, for every brand advertising with the masthead this financial year, it will provide a credit of the same value to be used in the same, or a future, campaign.
The ‘stimulus package’ will support the industry as it wrestles with the impacts of COVID-19, and follows Guardian Australia achieving record audience numbers last month. Its reach more than doubled to 11.6m Australian readers, meaning 47% of all Australians visited the site in the period.

Commercial sales director Mason Rook pointed to these results as a reason the media company is well-positioned to ensure brands reach sizeable and engaged audiences.