Guerilla marketing business Showtime Marketing utilises its OOH assets to support the community

Guerrilla out of home (OOH) marketing business, Showtime Marketing, is utilising its services to spread positivity across Sydney throughout the COVID-19 pandemic and related self-isolation measures.

Its first initiative, in partnership with Jack Agency in London, was to harness its framed poster sites to spread the message of ‘Community is Kindness’, with the business saying “if we all group together we’ll be stronger for it once we come out the other side”.

The first stage of Showtime Marketing’s initiative spread the message ‘Community is Kindness’

This was followed by a #SupportLocal campaign, which provides a platform for local business to promote themselves pro-bono. Brands who are already on board include the Sydney Opera House, gin distiller Archie Rose Distilling Company, brewery The Grifter and fashion label Lee Matthews.