This guy really loves horses
Racing Victoria has been undertaking a charm offensive ahead of next week’s Melbourne Carnival around how well looked after racehorses are, possibly something to do with that controversial anti-horse racing billboard in Melbourne a couple of weeks ago.
Today the racing body placed a full page ad in today’s The Age with trainer Peter Moody outlining “why I do what I do”. But while the words are all very noble and worthy, the choice of picture to illustrate it has raised some eyebrows…
HT: Brad Richardson
why has it raised eyebrows ???
That is Black Caviar. A bit of respect please.
Wow brad. A national treasure in a field with its trainer. Really controvercial! I suggest you keep those eyebrows lowered and try reporting on a real story.
*controversial
I am not a reporter (maybe check the link). Just someone who thought this was a really strange photo to demonstrate a concept I am generally in support of. Surely they took more than one photo.
Sorry I also forgot the ‘national treasure exclusion zone’ that we’ve set up.
so creepy
Corrina – really?
Pat – it’s not Mumbrella that put Black Caviar in that position
Tom – National treasure? It’s a horse that has shown it can run fast and win races – it isn’t actually contributing to the betterment of society (except as an excuse to all get drunk together) or representing us. The horse was blessed with good genes, and is good for certain sectors of business and money-making. A success story to be sure, but not to be placed on too high a pedestal – lots of unsung human treasures out there.
Just a case of a photo that was chosen without considering the lowest common denominator of the nation – dick jokes. As a marketing decision, yes, it has it’s flaws. Hence the story in a publication focussed on marketing…
Why has it has raised eyebrows you ask? That might be because it looks like the horse is licking his trainer’s crotch.
Horse seems to be getting a head of itself.
This is the sort of thing that got me pulled off ‘Australia’s Naughtiest Home Videos’ by Kerry Packer.
Pun unintended, but fortuitous.
+100 Jake.
Looks like Pat and Tom might partake in a bit of crotch-licking themselves, geez guys stop humping the horses leg, it’s national treasure life story is going to end in a glue factory.
From a marketing perspective this photo is a horrendous decision, and one that severely undermined the message they are trying to send. Terrible marketing, plain and simple. As Jake points out, you’ve got to consider dick jokes if you’re going to be running a full page in a newspaper, and whoever was paid to put this together did a shit job.
Ahead of itself! He gets it! Hahaha!
Looks good when you land on the homepage too, alongside the headline ‘Horse Welfare: The Facts.’