Yuu what?

Dr Mumbo wonders just how much research YuuZoo did before deciding this name was a good idea for its first mobile game.

While confident it will do well in some parts of Asia, it may not translate as entirely appropriate in English-speaking markets. Then again, this “visually appealing game” might do exceptionally well. Just not for the reasons YuuZoo intended.

Here’s a press release that’s just slipped into Dr Mumbo’s inbox: