Seven sales staff go crazy for media buyers’ X Factor

As Dr Mumbo’s colleagues revealed yesterday Seven really did spare no expense in its 2015 upfronts.

Whether it was wheeling out Cathy Freeman and Bruce McAvaney to relive her historic Sydney 2000 gold medal, lowering a Seven News helicopter down from the sky to emphasise their strength in news or just the roll call of on-air talent who guided Dr Mumbo through his “journey” (Seven’s word of the day) the network really did roll out the red carpet.

But for the many talking points Dr Mumbo’s favourite moment had to be when Seven literally put Australia’s top media buyers on the X Factor stage to relive the experience of winning the talent song contest.