Seven unveils new formats as boss vows to be number one until at least 2020
Network Seven’s CEO Tim Worner has vowed that the TV network will remain number one until at least 2020, at a 2015 Seven Upfronts event held for media buyers today.
Mumbrella understands Worner made the promise to a select group of top media buyers and marketers at a star-studded event, being held over two days at Fox Studios which saw the TV network roll out its major TV stars and spend millions of dollars on what buyers described as “a slick extravaganza” that included a helicopter with the Seven News team and Cathy Freeman re-running her famous 2000 Olympic race, with Bruce McAvaney calling her gold medal win.
Among the major programming announcements which will be made to media tomorrow are a new Rules franchise called Restaurant Revolution, in a similar vein to its 2004 franchise My Restaurant Rules, a Gallipoli special believed to focus on Australian recipients of the Victoria Cross, called The Power of Ten Gallipoli, an ‘Underbelly style’ drama on serial killer Ivan Milat, called Catching Milat, and a new drama series starring former Packed to the Rafters star Erik Thomson, called 800 Words.
TVs issue is simple – under 40s are not watching much broadcast TV. The networks need to get into a content first, platform agnostic mind set.
strong,strong and strong 😉
so Play did the GroupM mlAb event at Fox Studios and then repeated something similar for one of their clients – yawn
TV schedules no longer match people’s personal schedules….
even though content is still desired to be free to consume
it is required to be more flexible
the stars do not always align as the viewing audience has been empowered by other options…
so in saying that, if some tech head wants to contact me regarding a way to have a FTA channel’s daily program schedule available to be customised and on demand through the viewers platform of choice, then there is certainly a fortune to be made…
🙂
note: not just a catch up service but a completely personalised viewing menu
Umm – The Big Adventure – ????
Winners are grinners and losers have meetings
Mmmmmmmm, kinda feel sorry for TEN……..no locker rooms there…….but lots of Dencorub!