Hahn SuperDry launches content series ‘Beer With An Entrepreneur’
Hahn SuperDry is launching a web TV series ‘Beer With An Entrepreneur’ which encourages young Australians to follow through with their dream projects and businesses.
In an interview-style eight-minute video, the conversations explore entrepreneurship and how to build a successful Australian business.
This is just awful. It defies logic or reason. How on earth does this make you want to drink beer? How do Lion get it so wrong consistently?
But a piece of content saying “BUY THIS BEER” would? Great logic there, my friend.
Spot the content creator
No just something that makes it seems a) cool, or b) delicious. Not rocket science.
“ARE YOU NOT ENGAGED??????”
Not only a strange strategy, but woeful execution.
The ‘host’ is wooden and awkward.
The victims…I mean ‘interviewees’…look like they just want to get out of their as quickly as they can.
It is the world’s worst Tinder date for entrepreneurs.
zzzzzzzzz
Love that the ‘host’ drink from the bottle instead of the full glass next to the bottle… And love that you can hear everyone walking through the office and making themselves lunch.
5 Star concept and execution right here. Look out Cannes Lions!
Love that the ‘host’ drinks from the bottle instead of the full glass next to the bottle… And love that you can hear everyone walking through the office and making themselves lunch for the whole 9 minutes… 9 minutes!!
5 Star concept and execution right here. Look out Cannes Lions!
Enough is enough. I honestly believe that the marketing department at Lion should do a group resignation. They should use there rational brains to conclude that they simply can’t do what they are paid to do. There is not a metric out there to say otherwise.
People who had no idea set up a radio network. Get a licence agreement with Talksport. Then after 12 months they pull the pin and sack all local staff. Did they have any idea what to expect when they started Eon sports?
Sorry Phillip but I have to call that a wide.
The ball didn’t land on the pitch and you comment didn’t land on the right page.