Hahn’s new military-esque marketing strategy for City2Surf beer partnership

PATRICK CROWN-MILLISS

August 3, 2023 8:51

Hahn has announced its battle plans for the second year of its three-year deal as the exclusive beer of City2Surf, including brand new OOH, digital, social, and in-event activation initiatives.

Hahn Beer advertisement for city2surf

It features the ‘Hahn Army’, a contingent of runners decked in Hahn branded uniforms.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Hahn’s new military-esque marketing strategy for City2Surf beer partnership

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE