Nominations for Best Ad Soundtrack ARIA close tomorrow

Tomorrow, August 4, is the final day for agencies, brand and creatives to sign up to the Our Soundtrack Our Ad pledge, allowing them to enter the inaugural ARIA award nominations for the best use of Australian music in the creative and advertising industry.

This award has grown out of the ‘Our Soundtrack Our Stories’ initiative from the Australian Recording Industry Association, which calls for the local creative and advertising industry to “pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists. ”

There are two awards in the new category: ‘Best Use of an Australian Recording In An Advertisement (up to 2 minutes duration)’, and ‘Best use of an Australian Recording in an advertisement (over 2 minutes duration)’.

The judging panel features: Beth Appleton, CEO at Jaxsta Music, Eric J Dubowsky, ARIA and Grammy award winning producer, Holly Rankin (aka Jack River), artist and founder of Our Soundtrack Our Stories, Justin Graham, Group CEO at M&C Saatchi AUNZ, Libby Minogue, CMO at Virgin Australia, Madeleine Stockwell, Marketing Manager at Smirnoff, and Mohamed Komba, Senior Director, A&R Australasia at Warner Music.

As with all ARIA awards, there are quite a few eligibility hoops to jump through in order to be nominated, so check those out here.