Hamilton Island names Sophie Baker corporate comms head for America’s Cup assault

Hamilton Island Enterprises, part of the Oatley family empire, has promoted Sophie Baker to the role of corporate communications director, with oversight of Australia’s America’s Cup challenge among her responsibilities.

Along with heading the PR strategy for the Oatley brands, which include Hamilton Island and Robert Oatley Vineyards, Baker will oversee corporate communications for Team Australia which will bid to bring home the Holy Grail of yachting trophies in 2017.

Team Australia is the sailing team for Hamilton Island Yacht Club which late last year became the ‘Challenger of Record’ for the 35th America’s Cup.