Hamish and Andy’s return to boost Hit Network despite weakness in Sydney Breakfast show

July 6, 2015 1:22

Hamish & Andy return to the SCA’s airwaves this afternoon

The return of Hamish Blake and Andy Lee to a full-time radio show this afternoon is set to kickstart a major national ratings battle in Drive time, with senior media buyers predicting the pair will boost overall audience and revenue share for the struggling Hit Network.

However, buyers also warned Hit’s owners Southern Cross Austereo (SCA) needs to look at its “talent problem” in the key Breakfast program on Sydney station 2DayFM, after hosts Dan Debuf and Maz Compton slumped to a 2.4 per cent audience share last survey.

“Hamish & Andy will be good for SCA,” said Ashley Earnshaw, head of investment of Carat Sydney. “They will grow audience in drive but I don’t think the success of Drive is going to have a huge impact on Breakfast.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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